The Truth about Niacinamide and the Influencers Marketing it

The Truth about Niacinamide and the Influencers Marketing it

By Zahraa Raj

Every third grade teacher and bio textbook will tell us the importance of vitamins and minerals in our body. One such vitamin is B3 also known as Niacin, which is used to keep the skin, hair and nervous system healthy. Niacinamide, also known as nicotinamide, is one of the two major forms of B3 that has been making rounds in the cosmetology world. Niacinamide is known to help manage acne, rosacea, pigmentation and wrinkles. But how? 



Turns out scientists have found out Niacinamide to be a precursor to two very important biochemical cofactors: nicotinamide adenine dinucleotide (NAD) and nicotinamide adenine dinucleotide phosphate (NADP). Both of these chemical reactions are needed in your skin cells to repair damage, propagate and function properly. From which many of the essential reactions cannot occur with the absence of NAD+ which the cells cannot make without niacinamide. 

Free radicals tend to create havoc if they happen to lose or gain an extra electron, making them highly unstable and reactive in higher doses. Niacinamide contributes an extra electron to those unpaired free radicals bringing in balance and chilling them out. 

There’s also evidence that topical niacinamide could help repair damage and restore the skin's protective barrier, which plays an important role on wrinkles, fine lines, and the moisture barrier. This is probably why niacinamide has made its way into endless skin products. 

Benefits of Niacinamide in skincare:

  1. Build Skin Immunity: Niacinamide helps produce keratin, a type of protein which keeps your skin firm and healthy.
  2. Reduces Redness: Niacinamide fights inflammation which helps ease redness due to eczema, acne, and other skin conditions.
  3. Regulates oil: This helps manage the oil your sebaceous glands produce avoiding it from going into overdrive.
  4. Treats Hyperpigmentation: Research suggests that 5% concentrated Niacinamide could help in lightening dark spots. 
  5. Minimizes wrinkles and fine lines: It is helpful in reducing signs of sun damage such as fine lines and wrinkles.
  6. Treats Acne: Niacinamide may be helpful for severe types of acne such as cystic, pustules, etc. Overtime use shows improved skin texture and fewer breakouts. 

Photo credits: Online Shopping Guide

Vitamin B3 In Food:

Although serums are the famous choice for treatment, vitamin B3 is also found in foods such as:

  • Green Veggies
  • Eggs
  • Cereals
  • Milk
  • Fish
  • Beans

Are Influencers Right to Market Niacinamide?

The easy answer is yes. The right concentrated Niacinamide can help tackle and treat various skin issues and overall help improve the texture too. It is safe but you won’t notice faster results, like with any other product. You can start seeing changes in the 3-4 week of use. 

Don’t get bummed out if you start breaking out, with continuous use your skin will start clearing out by itself, here patience is the key.

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